Analysing Language & Representation

 02.04.24

Analysing Language & Representation

Representation - the construction of media texts what we see is a re-presentation of events, people or ideas 

Mediation - the act of going between (in this case between the real world and audiences)


The cover demonstrates use of hyperbolic language which is typical of the sun. It portrays our labour leader Millarband eating a sandwich with difficulty - the selection of photograph is deliberate, to make the threat to conservative power seen ridiculed. The play on words is the suns cartoony humour but in order to involve everyone they use straight forward and accessible words for their audience to understand. It encourages a negative representation of him which preferred reading of the newspaper.

The gloomy elegance of this tabloid cover, with its use of funeral black and lexis of defeat offers a negative portrayal of the tory win it assumes that the readership shares this ideology point of view.
















  • Today, our newspaper is being printed in a new tabloid format for the first time, a decision we took seven months ago. 
  • We decided then that we also wanted to redesign the Guardian for our global readership online – to create a beautiful new design that works for readers across mobile, apps and desktop. 
  • It’s been an exhilarating period of creativity, imagination and focus, and we’re thrilled with the result. 
  • At the Guardian we have a special relationship with our readers. 
  • This relationship is not just about the news; it’s about a shared sense of purpose and a commitment to understand and illuminate our times. 
  • We feel a deep sense of duty and responsibility to our readers to honour the trust you place in us.




Construction - 

Mediation - This is the process everything goes through before it reaches an audience. This can be how newspaper or magazine photographs are cropped and captioned, or how real life events - like a protest or a speech by a politician - are portrayed in a news report.

Selection -

Anchorage -

Stereotypes -

Ideologies -





January 

- ordered layout look neat and formal

- formal abc 1 class target audience

- purple more females 

- strong loyal independant 

serif

May

- large main image to show importance of the royals and the headline dominates front cover 

- language were included in their love story headline 

changed colour masthead white text on black backgroud 

serif 



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