Online, Social and Participatory Media

 10.04.24

Online, Social and Participatory Media

 Guardian 

Observer 






















CREATED FREEDOM AND CONTROL OVER WHAT THEY READ ALLOWS THEM TO NAVIGATE TO WHATS INTERESTING TO THEM.


1. How do we now access online news via websites? Why?

- Use a search engine e.g. google, safari, bing 

2. Why do Newspapers try and avoid going online?

- tradition older generation prefer newspapers

-becomes easy to click off website if it doesn't interest crowded market just becomes another website 

-loosing profit free to go online 



ONLINE OVER PRINT

  • -online is easily accessible
  • - website is free
  • -loyal fans can have subscriptions
  • -more option allows readers to specify what they read to their interests
  • - can read it whenever more convenient 
  • It can be updated immediately – newspapers are literally ‘yesterday’s  news’

  • Customisable (cookies) – newspapers are not
  • Don’t have to leave the house to get it 
  • Better for the environment 
  • Saves time – people have less time to read at length now
  • Distribution of online devices – widely available, therefore there is a decline in circulation
  • Interfacing with social media – makes news part of every day consumption. The website publishes comments from readers after articles and also on the Guardian ‘Comment is Free’ site: https://www.theguardian.com/uk/commentisfree These comments are actively moderated and it’s quite common that comments are removed. This allows both a safe space for debate and genuine user-generated content. How can you apply the Uses and Gratifications theory?
  • Hyperlinks on the website enable readers to follow a story in multiple directions and suggested related articles are offered on the side/bottom of the webpage.

How Has Online Presences Affected Print:

  • print readership is heavily declining
  • too expensive to print e.g. the independent 
  • advertising is moving heavily online, online newspapers attract online adverts
  • feared once a news paper moves online it will loose its influence and just become "another website"
  • "fake news" in turn becomes "trusted" as this is all people see

Funding:

















Events: The Guardian/Observer frequently run courses, meetings and conferences

Product Sales: The Guardian/Observer also sell holidays and books linked to their review and travel sections.

Online Advertising: While online advertisers reach a global audience, they are able to sell advertising to different national audiences

Online news is not regulated unless the newspapers online actively assign someone

https://www.theguardian.com/media/2016/dec/18/what-is-fake-news-pizzagate
  • Fake news is sometimes fabricated - biased 
  • fake news can be created to generate hidden agendas e.g. Donald trump president election/ kate middletons ai
  • fake news is harmful as is untrustworthy and spreads rumours which could be harmful and ruin someones reputation misleading inaccurate
  • the observer want to keep publishing accurate news as they want to keep their loyal fans  

  • how is fake news harmful?
  • Why is ‘fake news’ a problem? 
  • It can be harmful to others and can make some upset as well as spread untrue rumours
  • Why wouldn’t The Observer / Guardian publish fake news online?
  • give them a bad reputation, keep their loyal readers


  • What could be done about fake news in the future? 
  • appoint editors to check it
  • Convergence- merging separate media forms into one device
  • advantage
  • easier to find different platforms as it is all in one place
  • can take it anywhere- covenant
  • news is updated regularly so have a reliable source
  • disadvantage 

  • can lead to more clickbait as more platforms come online
  • isn't regulated could be reading fake news
  • need connection ad battery to access it

Context













Audience

Monthly UK online Observer readers

  • Slightly more male, which is very common in online news content (print is 50-50)
  • Relatively young
  • ¾ ABC1 (upmarket)
  • 2/3 use mobiles to access online











Notice that although The Observer online follows the structure of the print edition, there is a greater prominence for the lifestyle, food and sport sections that are otherwise kept out of the main section of the print newspaper.

There is also a higher proportion of photography and headlines on the homepage compared to the front page.



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